VTA Launches $1M Ad Blitz: Direct Message to Trump—“Save Vaping”

The Vapor Technology Association (VTA) has just rolled out its third major media campaign in 2025, this time aiming squarely at President Trump. With a seven-figure strategy, the VTA seeks to remind him of his promise to “save vaping”—and pressure the administration to act. 

🎯 Strategic Ad Placement 

The ad campaign will run across cable, broadcast TV, and digital platforms—targeting networks like Fox News, Newsmax, Bloomberg, NBC, and ESPN—with a focus on key policymakers in D.C. and Trump’s Bedminster golf club.  

Why This Matters 

Despite Trump’s commitment to protect vaping, under FDA Commissioner Makary, enforcement is intensifying: 

• Increased border seizures of vape imports. 
• No new product approvals under Trump’s watch. 
• Persistent issuance of marketing denial orders (MDOs) against smaller manufacturers.  

The Real-World Impact 

Retailers are struggling as vape shipments—especially from China—are halted or delayed, resulting in stock shortages and lost sales. Flavored e-liquids remain unauthorized, further limiting consumer options.  

Big Tobacco’s Role 

Tobacco giants like Altria and British American Tobacco are actively lobbying for stricter enforcement against illicit imports. Their goal? Clear the market of smaller vape brands to reduce competition.  

What the VTA Wants 

The VTA is calling for: 

Streamlined FDA regulations that empower independent vape businesses to compete. 

President Trump to act and align federal agencies with his pledge to save flavored vaping—for adult consumers and small businesses. In Their Words 

From their press release: 

“...bureaucrats at the FDA and CBP are acting against President Trump’s wishes to save the flavored vaping industry.”  

This marks the third campaign in 2025—following efforts in January and March—to ensure the promise to "save vaping" remains more than rhetoric.  

🚨 Why You Should Care 

Retailers & suppliers: Fear that small businesses could be squeezed out as enforcement targets flavored and low-volume products. 

Consumers: Risk limited access to flavors relied on by vapers. 

Policymakers: Face pressure to balance crackdown on illicit imports with support for independent commerce and adult consumer choice. 

As the campaign heats up, the VTA wants action—not just assurances. With $1 million backing and high-profile media buys, this isn’t just noise—it’s a clear call for the administration to put policy into practice.