Wisconsin Statute 995.15: What It Means for Vapers—and Why You Should Speak Out

Beginning July 1, 2025, a new law—Wisconsin State Statute 995.15—will restrict the sale of nearly all nicotine products currently available in the state. While it may sound regulatory on the surface, the reality is far more concerning for both adult consumers and independent businesses.

Sign the petition here.

What the Law Says

Statute 995.15 states that only nicotine-containing products that meet one of the following criteria may be sold in Wisconsin:
•    The product has received marketing authorization from the U.S. Food and Drug Administration (FDA),
•    Or the product was sold in the U.S. before August 8, 2016, and has a PMTA (Premarket Tobacco Product Application) still under review by the FDA with no final ruling yet made.

What That Really Means

Most of the popular products you see today—like Geek Bar, Raz, Breeze, Fruit Monster, Naked 100, and many others—will be gone from store shelves by September 1, 2025, when enforcement begins.

Why This Happened

This law didn’t appear by accident. It’s part of a broader trend being pushed in state legislatures by large tobacco companies. Their goal? Restrict market access to only those products they manufacture or control—such as NJoy, Vuse, and MyBlu—which are among the few with FDA marketing orders.
By limiting legal sales to only those few options, this law essentially shuts out independent manufacturers and small retailers across Wisconsin.

What You Can Do

This law is real. The deadline is approaching. And your voice matters.
Here’s how you can help:

•    Contact your state representatives and urge them to delay or repeal enforcement of Statute 995.15.
•    Sign the petition.
•    Share your story. If flavored nicotine products or a specific device helped you make a change, let lawmakers know why these options matter to you.
•    Support your local vape shops by staying informed and involved.

Bottom Line

Statute 995.15 is poised to remove choice from adult consumers while handing the market to a few large corporations. This isn’t about public safety—it’s about limiting access and eliminating competition.
If you care about the ability to choose the products that work best for you, now is the time to speak up.