Sesh Secures $40 Million to Power U.S. Pouch Expansion

The nicotine pouch market just got a major shakeup. Sesh, an Austin-based tobacco-free pouch maker, has raised more than $40 million in fresh capital to fuel its U.S. expansion, positioning itself as one of the fastest-growing independent players in the category. 

🚀 Backed by Big Names 

The funding round was led by venture capital firm 8VC and Troy Link, CEO of Jack Link’s, with additional support from Electric Feel Ventures and high-profile entertainers including Post Malone, Diplo, and Zac Brown. It’s a strong vote of confidence for a brand that launched in 2020 and is already making waves in convenience retail. 

🧪 What Makes Sesh Different 

Unlike traditional pouches, Sesh uses a patented, pH-balanced formulation developed by Thomas Ericsson, the creator of Zyn. The blend includes MCT oil, designed to enhance mouthfeel and reduce the dryness that some pouch users dislike. With 72 SKUs under FDA review, Sesh is not only innovating on product design but also moving early to ensure regulatory compliance. 

“We’re really trying to raise the standard in nicotine,” said CEO Max Cunningham. “It’s important for emerging brands like Sesh to exist in the category, and for it not to be just dominated by Big Tobacco.” 

📈 Growth and Reach 

Sesh’s growth has been nothing short of explosive. The company: 

Is sold in 5,000+ stores across the U.S. and Canada, including Buc-ee’s, Sheetz, QuikTrip, and Circle K. 

Employs a lean but growing team of 30. 

Is on track for an astounding 5,000% year-over-year growth. 

With analysts projecting the global pouch market to grow from $4 billion in 2023 to nearly $50 billion by 2033, the timing couldn’t be better. 

🛒 Available Now at Mi-Pod 

At Mi-Pod, we’re proud to carry Sesh nicotine pouches alongside other leading brands. As the pouch market evolves, we believe it’s vital to support innovative companies like Sesh that raise the standard for quality and choice while offering adult consumers meaningful alternatives to smoking. 

Bottom line: With $40 million in fresh backing, FDA-accepted applications, and a unique approach to pouch design, Sesh is emerging as one of the most important independent players in the nicotine space—and you can find them right here at Mi-Pod.